Missed-call text-back
When you can't get to the phone, the caller gets an instant text so the enquiry isn't lost to the next business on Google. The lead lands in your CRM, ready for you to pick up.
Custom CRM & AI Automation
A CRM built around your business, that follows up for you.
We build custom CRM systems around exactly how your business works, connect them to the tools you already use and automate the jobs that eat your day: chasing leads, confirming bookings, asking for reviews and reporting.
Built around your process
Connects to your existing tools
Working 24/7
Most businesses don't have a lead problem. They have a follow-up problem.
Enquiries come in by phone, email, web form and social media. Some get answered quickly. Some sit in an inbox until Monday. Missed calls never get returned. Customers forget appointments. Nobody remembers to ask happy clients for a review. And the information you need to run the business is spread across spreadsheets, notebooks and three different apps.
Off-the-shelf CRMs promise to fix this, then force you to change how you work to fit their software. We do it the other way round.
Your process, built in. Not bolted on.
Before we build anything, we map how your business actually runs: how enquiries arrive, who handles them, what happens at each stage and where things get stuck. Then we build a CRM that matches it, with the fields, stages, screens and permissions your team needs, and nothing they don't.
Because it's built for you, there are no per-seat licence fees creeping up as you grow, no features you're paying for but never use, and no workarounds to make the software fit.
- Designed around your workflow, not a template
- Only the features your team will use
- Grows and changes as your business does
The busywork, handled.
Lead follow-up sequences
Every new enquiry gets a fast, personal reply, then a series of timed follow-ups by email and text until they book, buy or say no. No more leads going cold because someone forgot.
Booking reminders
Automatic confirmations and reminders before every appointment, with an easy way to reschedule. Fewer no-shows, fewer empty slots and less time spent chasing.
Review requests
Once a job is done, happy customers get a friendly request to leave a Google review at the right moment, so your reputation grows without anyone having to remember.
AI chat and receptionist
An AI assistant that answers common questions, captures enquiries and books appointments on your website or by phone, day or night, and hands over to your team when a person is needed.
Reporting dashboards
See leads, bookings, sales and response times in one place, updated live. Know what's working, where enquiries come from and where they drop off, without building spreadsheets.
Connected to the tools you already use.
Your CRM shouldn't be another island. We use API integrations to connect it with your website forms, phone system, email, calendar, booking tools, payment and accounting software and the other apps your business relies on. Data moves automatically between them, so nobody is copying details from one system to another.
- Website and enquiry forms
- Phone and SMS
- Email and calendars
- Booking systems
- Payments and accounting
- Social media and ad leads
What it looks like in practice.
01
HNCO
Charity
HNCO's donations used to pass through several manual steps before they were fulfilled, needing three members of staff and taking days. We built a custom system that connects their website, donations and fulfilment. Now one member of staff handles it, and donations move from gift to fulfilment within hours instead of days. Alongside their new website, visitors have doubled and donations have tripled.
Hours, not days1 person, not 33× donations
Your project
Could be next.
Tell us where you want the business to be and we’ll map the route to get there.
Start a project“Buzz Media completely transformed our online presence. Professional, creative, and genuinely invested in our success.”
From messy to automatic.
Lead leak audit
We map how enquiries and customers move through your business today and pinpoint where leads, time and money are slipping through the cracks.
Design
We plan your custom CRM: the stages, screens, automations and integrations, and agree it with you before we build.
Build and connect
We build the system, connect it to your existing tools and move your data across. Then we test every automation end to end.
Train and improve
We show your team how to use it, stay on hand for support and refine the automations as we see what's working.
Priced around how you work.
Every CRM we build is different, because every business works differently. A busy trade firm that needs missed-call text-back and booking reminders needs something very different from a charity connecting donations to fulfilment. Book a free call, tell us how your business runs and we'll recommend a system and give you a clear price before you commit.
Book your free callBetter together.
A CRM works best when your website brings in the enquiries to feed it. We can build both, so every lead is captured, followed up and tracked from first click to final invoice.
Good to know
Your questions,
answered.
What is a custom CRM?
A CRM (customer relationship management system) keeps track of your enquiries, customers, bookings and sales in one place. A custom CRM is built specifically around how your business works, rather than forcing your team to adapt to off-the-shelf software.
Why choose a custom CRM over HubSpot, Zoho or similar?
Off-the-shelf CRMs work well for some businesses, but many end up paying for features they never use, adding workarounds or paying more per user as they grow. A custom CRM matches your exact process, includes only what you need and connects directly to your other tools.
What is CRM integration?
CRM integration means connecting your CRM to your other systems, such as your website, phone, email, calendar, booking and accounting software, using APIs. Information then flows between them automatically, so nobody has to re-type details or check several apps.
Can you connect it to the software we already use?
In most cases, yes. If a tool offers an API or another way to share data, we can usually connect it. We'll check your systems during the audit and tell you exactly what's possible.
How much does a custom CRM cost?
It depends on how many stages, automations and integrations you need, so we price each project individually. Book a free call and we'll give you a clear quote before you commit.
What is a missed-call text-back?
When a call goes unanswered, the caller automatically receives a text message letting them know you'll be in touch and inviting them to reply or book. It stops enquiries going straight to a competitor.
Will an AI receptionist replace my staff?
No. It handles routine questions, captures enquiries and books appointments around the clock, then passes anything that needs a person to your team. It frees your staff to focus on the work that matters.
Can you move our existing data across?
Yes. We can import your contacts, customers and history from spreadsheets or your current system as part of the build.
Ready to stop chasing and start growing?
Tell us how your business runs. We'll show you where leads are slipping through and what a custom CRM could automate.