Google Ads search campaigns that appear when customers search for your services.
Digital Advertising
Digital advertising that brings in enquiries, not just clicks.
We plan, build and manage paid advertising campaigns that put your business in front of ready-to-buy customers. Every campaign starts from your goals, your budget and the customers you want to reach. We choose the right platforms, write the ads and track every enquiry they bring in. You get a clear monthly report that shows what your budget delivered.
What digital advertising covers
Digital advertising means paying to show your business on search engines, social media and websites. Unlike organic search, paid ads appear as soon as a campaign goes live. You control the budget, the audience and the message. The services below cover the platforms most small businesses need.
Facebook and Instagram ads that reach people by location, interests and behaviour.
LinkedIn ads for businesses that sell to other businesses.
Retargeting campaigns that bring back people who visited your website.
Local targeting that focuses your budget on the towns you serve.
Lead generation campaigns with forms that send enquiries straight to you.
How we run your campaigns
A clear process keeps your budget focused and your results measurable. We agree targets before any money is spent. Each campaign is tested, measured and improved every month. These are the stages of every campaign we manage.
Discovery: we agree goals, budget, audience and the enquiries that count as success.
Set-up: we build the campaigns, write the ads and install conversion tracking.
Launch: campaigns go live with daily checks in the first fortnight.
Improve: we test new ads, audiences and bids against the results.
Report: you receive a plain-language report on spend, enquiries and cost per enquiry.
Digital advertising guides
These guides explain how paid advertising works and how to get more from your budget. Each one is written for business owners, not marketers. Read them before you launch a campaign, so you know what good results look like.
Better together
Paid ads work best alongside a fast website and strong organic visibility. Your ads send visitors to pages built to turn them into enquiries. Our website development service builds those pages. Our SEO services grow the traffic you do not pay for, and our social media team keeps your profiles active between campaigns.
Good to know
Your questions,
answered.
What is digital advertising?
Digital advertising is paid promotion on search engines, social media and websites. Common platforms include Google Ads, Facebook, Instagram and LinkedIn. You set a budget and choose who sees your ads. Results can be tracked down to each enquiry or sale.
How much should I spend on digital advertising?
Your budget depends on your goals, your market and the value of a new customer. Start with a test budget that is large enough to show clear results within a month. Increase spend on the campaigns that bring enquiries at a cost you can afford. Our budget template helps you plan it.
Is Google Ads or Facebook better for my business?
Google Ads suits customers who are already searching for your service. Facebook and Instagram suit reaching new people before they search. Many businesses use both for different stages of the buying journey. Our platform comparison explains the differences.
How quickly will I see results?
Ads start showing as soon as a campaign is approved and live. Most campaigns need a few weeks of data before they settle and improve. Results usually strengthen over the first two to three months. We report progress every month so you can see the trend.
Do I keep control of my ad accounts?
Yes, your ad accounts are set up in your business name. We manage them with access you grant and can remove at any time. You keep the account history, audiences and data if you move on. We also work on monthly rolling terms.