Builders, plumbers, electricians and other trades
Web Design for Trades
Web design for trades is about proving you're not a cowboy. Homeowners have heard the horror stories, so before they call they look for evidence: accreditations they can check, photos of real jobs, genuine reviews and a clear idea of the areas you cover. This guide covers what a trades website needs to win local work, how to avoid the directory trap and the legal points about contracts agreed in customers' homes.
Proof that you're the real thing
List your accreditations with registration numbers: Gas Safe, NICEIC or NAPIT, TrustMark, your trade association. Customers can check them, and that reassurance matters. Show your insurance and any guarantees you offer. Photos of your van, your team and your own completed jobs show a real business.
Escaping the directory trap
Many trades rely on lead directories that charge per lead or per month and send the same lead to several firms. Your own website, with a complete Google Business Profile, lets customers find and contact you directly. You don't have to leave the directories, but every job that comes direct is one you don't pay for.
A quote form that saves time
Ask for the details you need before you visit: the type of job, rough size, location, photos and preferred timing. Customers appreciate being able to upload a photo. You save time on jobs that aren't a fit.
Cancellation rights for work agreed at home
If you agree a contract with a customer in their home rather than at your premises, it's usually an "off-premises" contract under the Consumer Contracts Regulations. You must give the customer information about their 14-day right to cancel. If they want you to start within those 14 days, you need their express request. Your website and quote documents are a good place to explain this clearly.
Trades website checklist
- Accreditations with registration numbers
- Insurance and guarantees stated
- Gallery of your own completed jobs
- Quote form with photo upload
- Service area listed
- Cancellation rights explained for off-premises contracts
Good to know
Your questions, answered.
Do I need a website if I get enough work from referrals?+
Referred customers usually check your website before they call. A professional site confirms the recommendation and helps you win the job.
Should I list prices on my trades website?+
Many trades show starting prices or price guides for common jobs. It reduces time spent on enquiries that won't go ahead.
How do I get more reviews?+
Ask every happy customer, ideally with a direct link to your Google review form, sent the day you finish the job.
Related guides
Sources
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