Chiropractic clinics
Web Design for Chiropractors
Web design for chiropractors comes with a particular constraint: advertising rules limit which health claims chiropractors can make, and the Advertising Standards Authority has ruled against many clinic websites. A chiropractic website needs to attract new patients while staying within those rules. This guide covers registration, writing about conditions carefully, new patient information and booking.
Registration
"Chiropractor" is a protected title in the UK, and practitioners must be registered with the General Chiropractic Council. Show each practitioner's registration on your team page so patients can check it.
Writing about conditions within the rules
The ASA and CAP have published guidance on the claims chiropractors can make. Claims about treating conditions need robust evidence, and many conditions commonly mentioned on clinic websites have been the subject of ASA rulings. Write carefully, describe what chiropractic care involves and check the current CAP guidance before publishing condition pages.
New patient information
Explain what happens at a first appointment: consultation, examination, discussion of a care plan and costs. Publish fees for initial and follow-up appointments. Explain cancellation policies.
Online booking
Let patients book initial consultations and follow-ups online, with reminders. It reduces phone calls and missed appointments.
Chiropractic website checklist
- GCC registration shown for each practitioner
- Condition pages checked against CAP guidance
- First appointment explained
- Fees for initial and follow-up appointments
- Online booking with reminders
- Cancellation policy
Good to know
Your questions, answered.
What claims can chiropractors make on their website?+
Only claims supported by evidence that meets the ASA's standards. CAP publishes guidance for chiropractors; check it before writing condition pages.
Do we need to show GCC registration?+
It's good practice and reassures patients. "Chiropractor" is a protected title, and patients can check the GCC register.
Should we publish our fees?+
Most patients prefer to know costs upfront. Publishing fees for initial and follow-up visits builds trust.
Related guides
Sources
Ready to price your project?
Last updated