Dental practices
Web Design for Dentists
Web design for dentists combines patient reassurance with specific regulatory requirements. Patients want to know whether you're taking new patients, what treatments cost and how to book. Regulators expect your website to show certain information, including your team's GDC details and, for CQC-registered practices, your current rating. This guide covers both.
Availability first
The most common question patients ask is whether you're taking new patients. Answer it on the home page, separately for NHS and private care if you offer both, and keep it current.
GDC information
GDC guidance on advertising expects dental professionals to show their name, professional qualifications, country of qualification and GDC registration number, along with the practice's address and contact details and how to complain. Team pages with photos and this information meet the guidance and help patients feel they know who will treat them.
Displaying your CQC rating
Providers registered with the CQC must display their latest rating on their website, where people can easily see it, usually using the CQC's widget. This is a legal requirement.
Treatments and fees
Create a page for each main treatment, explaining what it involves, whether it's available on the NHS or privately and what it costs. Be careful with claims and before-and-after images, which must be accurate and used with consent.
Online booking
Online booking for check-ups and hygiene appointments reduces phone pressure and suits patients who prefer not to call.
Dental website checklist
- New patient availability for NHS and private care
- Team names, qualifications and GDC numbers
- CQC rating displayed (if CQC-registered)
- Treatment pages with fees
- Complaints procedure
- Online booking
Good to know
Your questions, answered.
Is displaying our CQC rating a legal requirement?+
Yes, for providers registered with the CQC. The rating must be displayed on your website and at your premises.
Do we have to show GDC numbers online?+
GDC guidance expects dental professionals to include their GDC number and qualifications in advertising, which includes websites.
Should we list private fees?+
Clear fee information helps patients compare and reduces calls. Many practices publish a fee guide.
Related guides
Sources
Ready to price your project?
Last updated