Web Design for Law Firms

What the SRA Transparency Rules require

Firms offering certain services to individuals or small businesses must publish price and service information on their websites. The services include residential conveyancing, uncontested probate, motoring offences dealt with in magistrates' courts, employment tribunal claims for unfair or wrongful dismissal, debt recovery up to £100,000, immigration services (excluding asylum) and licensing applications for business premises.

The information must include the total cost or how costs are calculated, what's included, likely disbursements, key stages and timescales, and the experience and qualifications of the people doing the work. Firms must also display the SRA digital badge and publish their complaints procedure, including how and when clients can complain to the Legal Ombudsman.

Practice-area pages that clients understand

People rarely search for "litigation services". They search for "contesting a will" or "unfair dismissal solicitor". Create a page for each area you want to win, written in plain English: what the problem is, how you help, what it typically costs, how long it takes and who will handle it. Link each to your price information where the rules apply.

Showing your people

Clients choose people as much as firms. Profiles with photos, qualifications, specialisms and a short human introduction build confidence. Where you can, include accreditations such as Law Society schemes.

Speed and enquiry handling

Many legal enquiries come from people under stress. A clear phone number, a short enquiry form and an honest indication of response times help. Make sure enquiry forms are secure and your privacy notice explains how you handle sensitive information.