Mortgage and protection advisers
Web Design for Mortgage Brokers
Web design for mortgage brokers has to satisfy the FCA as well as potential clients. Website content counts as financial promotion, so it must be fair, clear and not misleading, and certain warnings and disclosures are required. This guide covers the essentials of compliance, the features that generate leads and how to present advisers in a way that builds trust.
Financial promotion rules
The FCA treats website content as financial promotion. It must be fair, clear and not misleading, give a balanced picture of benefits and risks, and be approved under your firm's compliance arrangements. Most networks and compliance providers review website content before it goes live, so build that into your timeline.
Required warnings and disclosures
Mortgage promotions typically include the warning that your home may be repossessed if you do not keep up repayments on your mortgage. Your website should also include your firm's FCA status disclosure, such as your firm reference number and, if you're an appointed representative, your principal firm's details. Explain whether you're whole of market or restricted, and how you're paid.
Lead generation that stays compliant
Mortgage calculators, first-time buyer guides and remortgage checklists attract and qualify visitors. Make sure calculator outputs are clearly illustrative. Lead forms should explain what happens next and how data is used.
Personal and trustworthy
Clients choose advisers. Profiles with photos, qualifications and a human introduction help. Genuine reviews from clients, displayed in line with your compliance rules, add reassurance.
Mortgage broker website checklist
- Content reviewed under your compliance arrangements
- Repossession risk warning on mortgage pages
- FCA status disclosure and firm reference number
- Whole of market or restricted status explained
- Illustrative calculators clearly labelled
- Adviser profiles and compliant reviews
Good to know
Your questions, answered.
Does my website need FCA approval?+
Financial promotions must be approved by an authorised person. If you're an appointed representative, your principal or network usually reviews website content.
Where should the repossession warning appear?+
On pages promoting mortgages, in line with FCA rules and your compliance provider's guidance.
Can I use client reviews on my website?+
Yes, if they're genuine and used in line with FCA rules and your compliance policy.
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