Accrington and Hyndburn
Web Design in Accrington
Web design in Accrington often starts with an existing site. Hyndburn has many long-established family firms, manufacturers and independent shops, and plenty of them have a website built years ago that still brings in some work but no longer reflects the business. This guide explains how to modernise an established website safely, keeping the Google rankings and loyal customers you already have.
Find out what your current site is worth
Before redesigning, check what the old site does well. Google Search Console shows which pages appear in search and for which queries. Your analytics show which pages bring in visitors and enquiries. Some long-standing pages earn links and rankings that a new site could lose if they disappear. Make a list of these pages before anything else.
Redirects: the step that protects your rankings
Every page on the old site that moves to a new address needs a permanent redirect to its closest equivalent. Without redirects, visitors and Google hit dead pages, and rankings built up over years can drop. This is the most common cause of traffic loss after a redesign, and it is easy to avoid with a simple spreadsheet mapping old addresses to new ones.
Keep what loyal customers rely on
Long-standing customers know how to find your phone number, your opening hours or your order form. Keep these easy to find and in familiar places. If you change how people order or book, explain the change on the site and tell regular customers directly.
Tell your story
Established Accrington firms have something newer competitors don't: history. A short page about how long you have been trading, the people involved and the work you are proud of builds trust with new customers. Use real photos of your premises and team rather than stock images.
Local search in Hyndburn
Customers search for Accrington and for nearby places such as Oswaldtwistle, Clayton-le-Moors, Church, Great Harwood and Rishton. Mention those you serve where relevant, and make sure your Google Business Profile details match your website exactly.
Accrington redesign checklist
- List of pages that currently bring visitors and enquiries
- Old-to-new URL map with permanent redirects
- Phone, hours and ordering routes kept easy to find
- An honest about page with real photos
- Google Business Profile updated to match the new site
- Search Console checked in the weeks after launch
Good to know
Your questions, answered.
Will a new website hurt my Google rankings?+
Not if the redesign is planned. Redirecting old pages, keeping content that ranks and checking Search Console after launch protects most of what you have built.
My website is very old. Is it worth keeping anything?+
Often yes. Pages with long-standing links or rankings are worth keeping or rewriting rather than deleting. Check before you decide.
How long does a redesign take?+
For a typical small business site, a few weeks. Larger sites with many pages to map and redirect take longer.
Related guides
Sources
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